Social media has become an essential tool for communicating with your target audience. It’s also increasingly used by recruiters to find potential candidates. While social media helps you build visibility, it can also help you find the best talent for your company. In this article, we’ll give you 5 good reasons to use social media in your recruitment process. No more excuses—it’s time to take action!

Recruiting on social media—what is it all about?

You’re hearing more and more about social media recruiting. In fact, you may be among the 70% of companies that use social media as part of their talent acquisition strategy. Here’s a closer look at how social media is used in recruitment.

With 4.5 billion users worldwide—representing 55% of the global population as of late 2021—the integration of social media into our daily lives is undeniable. This applies to the entire population: Gen Z spends nearly 3 hours a day on social media, millennials about 2.5 hours, and those over 50 a little over an hour. Recruitment also has its place in this digital world.
Here’s the proof in 5 undeniable benefits.

Reason #1: Adapting to the Current Market

According to a recent APEC study, 7 out of 10 companies rely on social media for hiring.
It’s a fact: the world of social media has completely changed the way people communicate and interact. Nearly 60% of the world’s population uses a social media platform at least once a day. In fact, it’s largely thanks to social media that brands are able to reach their target audience.

Companies that aren’t yet very active on social medianeed to adapt to this new market. Incorporating social media into your recruitment strategy means keeping pace with the changing habits of the French population .
But how can recruiters take advantage of this new way of communicating? By implementing an effective strategy. At Bonanza, we’re here to help you do just that!

Reason #2: Reaching the right candidates at the right time

A job posting on a job site can be seen by thousands of people. But the question is: how many of them will apply? Today, more and more candidates are looking for jobs on their phones (78% of 18- to 35-year-olds).

That’s why online advertising is a key factor in expanding recruitment opportunities. It acts as a conversion accelerator—including in recruitment—by better targeting candidates, even those who are passive or less likely to respond to job postings. It allows you to reach your future candidates at the right time and create an immediate connection with them. It also boosts brand awareness among your target audience. By sharing interesting and relevant content, you can help your candidates envision themselves working at your company. It’s also a great way to keep them informed about what you’re doing and to foster engagement among them.

At Bonanza, for every campaign, we cover all social media platforms to reach all your future candidates. Maximize your recruitment potential on the platform best suited to your needs. Will you prefer Facebook and its 40 million monthly users (2022 figures for France), Instagram (22 million), or Twitter and its 12.8 million French users who log in each month? If you’d like to try less traditional platforms, TikTok (4 million) and Snapchat (25 million) are sure to appeal to you.

Reason #3: Standing Out in a Competitive Market

By using social media to capture the attention of the 18–35 age group, you can communicate more effectively and stand out from the crowd. After all, communicating on social media means being able to adopt a more natural, fun, and candidate-centric approach. It allows you to build a genuine, personal connection with them.

In other words, you can set yourself apart from other job postings, which are often more serious, more traditional, and more corporate. Whether your goal is to raise brand awareness or to recruit—with a focus on conversion—online advertising is a valuable asset for your recruitment campaigns.

Through social media, you’ll also have the opportunity to give a behind-the-scenes look at your business, truly embody the values you promote, assess cultural fit with your future hires—in other words, proudly showcase your company’s personality. It’s an unparalleled way to cultivate your employer brand and set yourself apart from the competition.

Reason #4: Focus on providing a positive candidate experience

Recruiting via social media also helps shorten and simplify the application process. For example, by providing a direct link to a one-click application, you’re addressing a key concern for two-thirds of candidates, who often feel that the process takes too long (Source: Page Personnel).

Optimizing targeting through social media advertising campaigns helps improve the candidate experience. By adopting a more targeted—and thus more personalized—recruitment approach, a company projects a more positive image to candidates and increases its chances of finding that rare gem. With this in mind, you combine the benefits of scale—given the immense potential user base—with quality, through relevant targeting.

Reason #5: Add a new sourcing channel to your strategy

To increase their chances of reaching a diverse range of candidates—including those in high demand and even hard-to-find—companies are adjusting their strategies to suit each target audience. This social sourcing strategy, which combines recruitment with social media, allows recruiters to expand their initial talent pool.

Recruiters can use social media to send targeted job offers, provide a behind-the-scenes look at the company, and even contact candidates directly. However, it’s important to ensure that the targeting is effective, that messages are personalized to establish a successful connection, and that information is presented in the best possible light.

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At Bonanza, we’ve developed a solution to help you target the best candidates and turn social media into an additional, unique sourcing tool.

‍Contact us to identify the best strategy for your company.

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