Makila AI (makila.ai), a software provider specializing in predictive analytics and organizational performance management, announces the acquisition of Bonanza (bonanza.co), a recognized player in HR marketing—including recruitment and employer branding—with a presence in France, the United Kingdom, Belgium, Spain, Italy, Germany, Denmark, Switzerland, the Netherlands, the Czech Republic, Poland, and the United States.

This acquisition enables Makila AI to position itself in a high-value-added segment by integrating capabilities that address talent attraction, digital recruitment automation, and employer branding, while strengthening its international expansion.

“Founded in Montreal and operating in both Europe and North America, Makila AI is accelerating its international growth trajectory with the strategic acquisition of Bonanza, driven by the support of Crédit Mutuel Equity and the shared human values of its French and Canadian leadership,” said Alain Latry, founder of Makila AI.

HR Marketing and Organizational Performance: Two Inseparable Drivers of Value Creation

Makila AI and Bonanza are developing an integrated approach that enables organizations to make recruitment and employer branding key drivers of organizational performance, guided by data and artificial intelligence.

“The integration with Bonanza makes it possible to link HR marketing strategies to concrete operational and financial metrics, turning talent attractiveness into a measurable driver of performance through Makila AI’s predictive analytics and simulation platform,” explains Layla Nasr, CEO of Makila AI.

This alliance is built around key strategic drivers:

- An AI-enhanced platform that integrates Makila AI’s capabilities in predictive analytics and simulation, enabling customers to anticipate their needs and optimize their HR and financial decisions.

- A solution designed to meet compliance and data sovereignty requirements, facilitating adoption by large enterprises and public sector organizations.

- A partner ecosystem bringing together software vendors, consulting firms, system integrators, and HR and finance providers, enabling us to enhance our offerings, accelerate the deployment of solutions for clients, and support international expansion.

“Joining Makila AI is a natural next step for Bonanza. We share the belief that AI is profoundly transforming the way organizations attract talent and structure their workforce management strategies. Together, we support our clients in sustainably improving the effectiveness of their HR systems and their organizational performance through AI-enhanced talent and HR marketing strategies, while accelerating our international expansion,” said Mathieu Marziou, co-founder of Bonanza.

A rapidly evolving market, driven by data and artificial intelligence

The market for HR and talent management solutions is undergoing rapid transformation, driven by the increasing integration of artificial intelligence into core decision-making processes. Organizations are now seeking integrated, measurable, and scalable solutions capable of linking employer brand, workforce management, and business performance.

“The combination of Bonanza’s technology with Makila AI’s predictive AI addresses a real market need: to fundamentally transform the way organizations attract talent and structure their workforce strategies using AI,” adds Franck Magnan, co-founder of Bonanza.

The Makila AI–Bonanza partnership offers an integrated platform that enables organizations to manage and leverage their data within a controlled environment that complies with regulatory requirements and respects sovereignty imperatives, while generating measurable operational results.

About Bonanza

Founded in 2016 in Paris by Franck Magnan and Mathieu Marziou, Bonanza is a software company specializing in HR marketing and employer brand management. Its solution uses artificial intelligence to automate, manage, and optimize candidate attraction and pre-screening campaigns. Bonanza serves more than 80 active clients, including major corporations, mid-sized companies, and public-sector organizations, such as the Covéa Group, L’Oréal, the RATP Group, the Eiffage Group, Coopérative U, SMCP, the A2micile Group, and Transgourmet.

About Makila AI

Founded in Montreal by Alain Latry and operating in Paris since 2018, Makila AI is a provider of data management and artificial intelligence solutions. Makila AI offers advanced capabilities in predictive analytics, scenario simulation, and decision support, particularly for workforce planning, payroll management, and financial performance optimization. The platform also includes features for creating data audit trails, data retention, and data quality assurance.

If you'd like to learn more, please feel free to contact us !

‍