Boosting Recruitment for Civic Service Across France
The General Directorate of Public Finance (DGFIP) is a cornerstone of France’s tax administration and public management, dedicated to serving citizens. With a crucial role in tax and budgetary matters, the DGFIP employs thousands of civil servants across the country. Faced with an increased need to recruit for the civic service program—an initiative aimed at encouraging civic engagement among young people—the DGFIP sought our expertise in July 2022 to boost its enrollment numbers.
Addressing a National Challenge Through an Innovative HR Marketing Strategy
The DGFIP sought to maximize the number of registrations. To meet this nationwide challenge, we designed three targeted digital advertising campaigns aimed at directing potential candidates to the dedicated website. Using precise demographic data and refined segmentation, our campaigns were rolled out across all of France, ensuring optimal and engaging coverage to attract the ideal candidates.
An exceptional performance that leaves a lasting impression
This translates into impressive numbers: an average click-through rate (CTR) of 1.42%, generating more than 70,000 clicks and reaching nearly 9.2 million job seekers across France. Notably, one of our ads achieved the highest CTR ever recorded by Bonanza, with a 6.14% CTR at the end of the campaign. This HR marketing strategy on social media enabled the DGFIP to boost the visibility of the opportunities it offers, attract new talent, and enhance its employer brand among a wide audience.
If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.
Ready? Book a demo of in less than a minute
Our industry experts are here to advise you and offer you the solution best suited to your needs.
.png)
.png)
.jpg)
.png){kind=logo}
-min.jpg)
.png)
-min.jpg)
