Sales Platform

Auto1: Optimizing Recruitment Costs

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Sales Platform
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6,000 employees
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Acquisition
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Support since 2022

AUTO1.com is Europe's leading B2B platform for the online buying and selling of used cars

More than 60,000 partners in over 30 European countries already use AUTO1 to efficiently buy and sell used cars. Customers benefit from a high-quality selection of more than 30,000 inspected used cars and the opportunity to sell vehicles to the dealer network through AUTO1 Remarketing.

Continuously generate sales leads in the automotive sector

Due to its strong growth, AUTO1 faces significant hiring needs. Every month, the company needs to recruit a large number of sales representatives with some prior experience in the automotive industry.

The HR department’s goal is to optimize recruitment costs by more precisely targeting the right candidates while expanding its reach to attract more potential candidates.

500 € per hire

We targeted candidates with some initial sales experience who were also interested in the automotive sector.
60% of the candidates who attended were selected by AUTO1’s HR team to move forward in their recruitment process, which allowed us to meet our recruitment cost optimization goals and repeat the initiative.

Florian Renaud, Director of Human Resources at Auto1

"We tested various solutions, and for us, Bonanza is the only one that works and helps us attract truly qualified candidates. ‍

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