Training / Temporary Work / Seasonal Work

OpenClassrooms: Attracting Talent in Online Learning

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Training / Temporary Work / Seasonal Work
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500 employees
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Acquisition
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Support since 2023

OpenClassrooms: Online Work-Study Programs for the Talents of Tomorrow

OpenClassrooms is an online training platform that supports young people in their career development by offering innovative training programs and work-study tracks accessible remotely. With a diverse catalog of training programs and degree-granting tracks, OpenClassrooms has established itself as a key player in vocational training in France.

A Digital Strategy to Attract Work-Study Students

To maximize the visibility of its work-study programs and attract motivated young people to 100% online learning paths, OpenClassrooms partnered with Bonanza to launch a large-scale social media campaign. The goal: to target young people under the age of 29 in France who are interested in vocational training while enjoying the flexibility of online learning. The strategy put in place directed potential students directly to the OpenClassrooms platform to learn more about the available courses.

Digital Success Driving Online Learning

The campaign reached a wide audience of 2.9 million potential young talents in France, generating a total of 14,300 clicks. Thanks to this surge in interest, 605 qualified applicants were directed to the OpenClassrooms website to complete their registration. This increased visibility not only helped boost student enrollment but also strengthened OpenClassrooms’ reputation as a leader in online education for young people in work-study programs.

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