Health / Personal Services

AUXI’life: Talented People Who Care About the Community

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Health / Personal Services
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5,000 employees
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Acquisition
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Support since 2023

AUXI'life: Caregivers Providing Local Support

AUXI'life is dedicated to supporting older adults and those who require care by providing home health aides who visit clients in their homes to offer personalized assistance. With locations in several cities across France, AUXI'life is committed to providing high-quality service delivered by professionals who are attentive to each individual’s specific needs.

Recruit qualified care assistants locally

To expand its team of home health aides in the towns of Fours, Granville, Lys-Lez-Lannoy, Saint-Quentin-Fallavier, and Frontignan, AUXI'life partnered with Bonanza. The goal was to recruit candidates with a Class B driver’s license, an essential requirement for traveling between clients’ homes. The campaign was designed to reach local talent interested in providing direct, community-based support.

Encouraging Results for Quality Services

This campaign reached 291,000 potential candidates, generating 2,300 clicks and 374 applications. Of these candidates, 220 were pre-qualified as meeting AUXI'life’s requirements. This campaign thus strengthened AUXI'life’s ability to provide quality services to people in need of local assistance, while consolidating its presence in its target communities.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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