More than 734,000 talented individuals reached

Thanks to this innovative approach, Schmidt has successfully reached more than 734,000 potential candidates interested in maintenance technician positions. In addition, this campaign generated 6,885 unique clicks, demonstrating the appeal of the opportunities offered by the company.

But the numbers don't stop there. This strategy also generated a significant number of applications. Of these, 43% of the prequalified candidates advanced through the initial stages of the recruitment process, demonstrating the quality of the applications received.

These results demonstrate the effectiveness of the collaboration between Schmidt and Bonanza in addressing the shortage of maintenance technicians. The innovative recruitment strategy they implemented has attracted qualified and motivated candidates who are ready to take on the challenges of a 3x8 shift schedule.

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"We achieved our goal, which was initially to hire one person but also to build our employer brand at the same time. It was a test that turned out to be very successful!"

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.