Hospitality/Food Service

Parc Astérix: Increasing the Number of Applications

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Leisure
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300 employees
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Acquisition
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Support since 2022

The Most Gallic of All Amusement Parks

Parc Astérix is a tourist complex comprising a theme park and three hotels dedicated to the world of Uderzo and Goscinny’s comic book series, *Asterix*. With its 47 attractions and shows, it is France’s second-largest amusement park, while remaining true to its Gallic and humorous identity.

Challenging Talent Sourcing

Bonanza has been helping Parc Astérix target new talent on TikTok, Instagram, Facebook, and Snapchat for nearly two years: attraction hosts, bellhops, makeup artists, and food service employees. This collaboration enables Parc Astérix to generate a significant number of targeted candidates for its recruitment process.

Corentin Foulon, HR & Employer Branding Communications Manager at Parc Astérix:

“We’ve worked with Bonanza on recruitment campaigns for various job roles. We’re now on our fourth campaign with the agency, which is responsive and helps us increase the visibility of our job postings.”

In addition to sourcing talent more efficiently, social media campaigns are a powerful communication tool that benefits both the employer brand and the amusement park’s brand image. Parc Astérix has thus been able to highlight its strong HR values, particularly its inclusive recruitment process and the importance of soft skills.

Snapchat is adding more candidates

Three flagship campaigns were launched between January 2022 and November 2022. On average, these campaigns brought in more than 55% of qualified candidates into the Parc Astérix recruitment process, representing more than one in two of the candidates referred. Among all the targeted social media platforms—Snapchat, Instagram, Facebook, and TikTok—Snapchat performed the best, with a total of 664 applications submitted on the platform.

"The application portal is a great way to attract specific candidates who meet our needs. Processing applications is simplified thanks to the integration with our ATS."


If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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