Facebook is tallying the applications
In total, more than 3 million talented individuals were reached through the social media campaigns. The results were particularly impressive in each targeted city.
In Paris, 74% of the candidates who applied were pre-screened by Tootbus, demonstrating the appeal of the opportunities offered by the company through Bonanza’s job postings.
In London, the conversion rate was 61%, which helped build a pool of highly qualified candidates for field sales and bus driver positions.
Similarly, in Brussels, the campaign recorded a conversion rate of 46%, helping to meet the city’s specific recruitment needs.
Across all campaigns, Facebook proved to be the most effective platform, generating nearly 70% of qualified applicants. This strategy was reinforced by the simplicity and transparency of Tootbus’s recruitment process, which generated significant interest among potential candidates.
"This allowed us to generate a large number of resumes for positions with high demand and ultimately make successful hires."
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