City of Paris: A Strong Commitment to Supporting Early Childhood
Faced with a shortage of qualified childcare assistants, the City of Paris has taken decisive action to ensure high-quality care for young children. This initiative is a direct response to the growing demand for skilled, certified professionals to support the development of accessible childcare services throughout the capital.
Dynamic Campaign to Recruit Childcare Aides
The City of Paris approached us to conduct a targeted recruitment campaign. We launched a series of eye-catching ads on the most popular social media platforms—such as Facebook, Instagram, Snapchat, and TikTok—to reach a wide audience of qualified professionals. Our goal was to attract candidates who hold the state certification required to work as childcare assistants, a crucial role in early childhood care facilities.
Exceptional results that validate our approach
The campaign yielded remarkable results, attracting more than 160 pre-qualified candidates with the required state certification. The effectiveness of our selection strategy was confirmed, with more than 70% of these candidates advancing to the final stages of the recruitment process, resulting in more than 20 successful hires. These figures not only reflect the campaign’s success but also demonstrate our ability to precisely meet our clients’ specific needs while maximizing the efficiency of the resources invested.
If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.
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