A pioneer in direct sales with an innovative vision
Recognized as the European leader in direct-to-consumer sales of frozen foods, Bofrost builds on a 50-year legacy of excellence, marked by an unwavering commitment to product quality and customer satisfaction. In France, the company carries on this legacy through a team of passionate sales consultants who serve as true brand ambassadors in people’s homes.
In Search of New Talent
Recognizing the changing job market and the challenges associated with recruiting qualified candidates with a Class B driver's license, Bofrost expressed a need to experiment with innovative recruitment methods. The company therefore turned to our expertise to design and roll out recruitment campaigns on social media, specifically targeting candidates who are not actively looking for a job but who might be attracted by the unique opportunities offered by Bofrost.
Transformative Results Through Targeted Campaigns
Our efforts to meet Bofrost’s needs paid off, reaching an audience of 2.3 million people across France. Thanks to an engaging content strategy and optimized distribution on social media platforms, our campaigns generated 23,000 clicks and attracted 495 applications. Of these, 455 were pre-qualified, meeting Bofrost’s specific requirements, including holding a Class B driver’s license. This success enabled Bofrost to strengthen its team with passionate and qualified individuals ready to contribute to the company’s mission.
If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.
Ready? Book a demo of in less than a minute
Our industry experts are here to advise you and offer you the solution best suited to your needs.
-min.jpg)
.png)
.webp)
