Coexya is a well-known company in the field of digital consulting and engineering. It is actively seeking business analysts and full-stack developers for its offices in Rennes, Paris, and Lyon. The goal is to strengthen its team with talented individuals capable of driving innovation and effectively addressing technological challenges.
Multi-channel recruitment strategy to maximize appeal
Faced with intense competition to attract these specific, in-demand profiles in the tech sector, Coexya turned to our expertise to design a unique HR marketing strategy. The goal? To promote and enhance its employer brand image while strengthening its recruitment strategy, highlighting not only career opportunities but also Coexya’s corporate culture and values.To achieve this, we implemented an approach combining dynamic and personalized advertising campaigns on social media platforms—Facebook, Instagram, TikTok, and Snapchat. By strategically targeting the Rennes, Paris, and Lyon areas, we maximized the reach and impact of our campaigns, engaging directly with potential candidates in their everyday digital environment and showing them why Coexya is their next best career choice.
Impact and Results: A Success to Share
Together, we reached 2.8 million unique candidates, generating 8.8 thousand direct clicks to Coexya’s job postings. A large number of candidates were attracted, 233 of whom perfectly matched the job requirements. Even more significantly, 8% of these pre-qualified candidates successfully completed the recruitment process. Our latest campaign stood out with a 1.74% engagement rate on social media, demonstrating the strong appeal of the Coexya brand. These results attest not only to the power of our targeted and personalized strategy but also to our ability to transform the way companies attract and engage talent.
If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.
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