A campaign with immediate impact

Thanks to visuals that showcased the group, the ads launched on Facebook, Snapchat, TikTok, and Instagram reached and raised awareness among no fewer than 2.48 million potential talents.

The campaign generated 22,600 unique clicks, highlighting the appeal of the opportunities offered by Eiffage. Among these interactions, we succeeded in attracting the interest of 2,129 candidates who took the plunge and applied for formwork and masonry positions throughout France.

However, it is not just the volume of applications generated that highlights the campaign’s success. At the heart of our strategy is the careful pre-screening of candidates, which resulted in 448 profiles that perfectly matched the requirements—namely, prior experience in the same position and the necessary degrees. This group of pre-screened candidates demonstrated genuine commitment by successfully completing the initial stages of the recruitment process.

Thanks to our innovative approach, we have succeeded in turning the challenge of labor shortages into an opportunity, attracting qualified and motivated candidates to join the demanding construction industry.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.