‍+71% of candidates in the target group

Bonanza supports Burger King at various locations throughout the Île-de-France region, as well as in Chambéry, Strasbourg, Grenoble, Lille, Lyon, l’Isle d’Abeau, Marseille, Soufflenheim, Nantes, Angers, and Blois, depending on its needs.

Each advertising campaign is co-created in collaboration with the brand to perfectly align with its brand image—quirky and unique—while also reflecting real-world conditions to find the message that will appeal to managers.

Thanks to this innovative approach, Burger King has successfully raised awareness of its employer brand among more than 8 million people. The company achieved a click-through rate of 8.22% on certain campaigns—20 times higher than the average click-through rate for HR advertising (excluding Bonanza).

Ultimately, nearly 700 potential candidates are interested in restaurant management positions. But the numbers don’t stop there. This strategy has also led to a significant number of applications. Among these, 43% of the pre-qualified candidates have passed the initial stages of the recruitment process, confirming the quality of the applications received.

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"We launch an average of one campaign per month, and Bonanza has become one of our main sources of qualified candidates. We refine our strategies and targets with each campaign, and together, we've managed to strike the right balance between HR marketing and pure recruitment."

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If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.