Transportation / Automotive

RATP: Recruitment to Serve Passengers

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Transportation / Automotive
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71,000 employees
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Acquisition
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Support since 2023

RATP: At the Heart of the Île-de-France Transit System

The RATP, a key player in public transportation in the Île-de-France region, is actively recruiting station attendants to enhance security and improve the passenger experience at its various facilities. These attendants, whose mission is to ensure a welcoming and safe environment, embody the values of community engagement and dedication that are at the heart of public service.

A targeted recruitment campaign for permanent positions

To meet its need for station attendants, RATP commissioned Bonanza to launch a digital campaign in the Île-de-France region, targeting candidates with educational backgrounds ranging from a high school diploma to two years of post-secondary education who were interested in permanent positions. Using a variety of digital channels, the campaign reached a broad audience in the Île-de-France region, attracting candidates motivated by the stability and career advancement opportunities offered by a position at RATP.

Results That Live Up to Expectations

The campaign reached 2.3 million potential candidates, generating 14,700 clicks and 5,874 applications. Of these, 3,159 candidates were pre-screened to move forward in the recruitment process, meeting the criteria sought by RATP. These results highlight the effectiveness of the digital recruitment strategy, which enabled RATP to increase its visibility while targeting qualified candidates.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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