Retail/Mass Merchandising

Hema: Recruiting the Right Candidates

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Retail/Mass Merchandising
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1,000 employees
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Acquisition
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Support since 2025

Hema: Recruiting the Right Candidates to Strengthen Its Network in the Île-de-France Region

With locations in many cities across the Île-de-France region, Hema is a retail chain known for its affordable products. To continue providing a high-quality in-store customer experience, the company is focusing on recruiting key personnel who can embody its values on the front lines.

Find managers and assistant managers to support the in-store teams

To address urgent hiring needs in the Île-de-France region, Hema turned to Bonanza to attract qualified candidates for store manager and assistant manager positions. The goal was to quickly strengthen its local teams with experienced professionals capable of effectively managing operations while leading the sales teams.

Targeted results to meet a specific need

The campaign generated 1.2 million impressions, resulting in 6,027 clicks and 2,278 applications. Of these applications, 100 candidates were pre-screened as meeting the specific criteria defined by Hema for these leadership positions. This collaboration enabled the retailer to increase its visibility among talent in the Paris region and effectively address its recruitment challenges in a competitive market.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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