Manufacturing/Construction

Enedis: Building the New France of Electricity

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Power Distributor
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38,000 employees
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Acquisition
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Support since 2022

Enedis: the main operator of France's public electricity distribution network.

Enedis is a public utility company. Specifically, it manages the low- and medium-voltage grid across 95% of the country. Enedis operates, modernizes, and repairs the electricity grid in France 24 hours a day, 7 days a week.

Sourcing a large volume of applicants for in-demand roles

To meet its significant staffing needs, Enedis is recruiting candidates with diverse backgrounds for permanent positions and work-study programs in the Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté, Centre-Val de Loire, Grand-Est, Pays de la Loire, and PACA regions. These include positions such as electrical technician, electrical access supervisor, electrical engineer, and connection specialist.

‍Laurence Caballero-Arsaut, Deputy Branch Manager of the Grand Sud Sourcing branch at Enedis:

"Regarding the appeal of our job openings. The goal was to test a solution that would allow us to recruit through social media."

Reaching 1.2 million talented individuals

Enedis’s first recruitment campaign, which lasted two months, increased the visibility of its employer brand among more than 1.2 million people and generated more than 13,000 interactions with the ads. Thanks to the continuous optimization of job posting placements using algorithms, the campaign generated 1,300 applications. Personalized questions in the Bonanza application funnel also helped pre-qualify 324 candidates who matched the various targeted positions and locations.

The results speak for themselves: in just two months, the campaign led to more than 10 hires, and 40 qualified candidates were added to Enedis’ talent pool.

"This has been a very positive outcome, as we've seen a satisfactory number of hires over the course of the two-month campaign."

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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