Reaching 1.2 million talented individuals
Enedis’s first recruitment campaign, which lasted two months, increased the visibility of its employer brand among more than 1.2 million people and generated more than 13,000 interactions with the ads. Thanks to the continuous optimization of job posting placements using algorithms, the campaign generated 1,300 applications. Personalized questions in the Bonanza application funnel also helped pre-qualify 324 candidates who matched the various targeted positions and locations.
The results speak for themselves: in just two months, the campaign led to more than 10 hires, and 40 qualified candidates were added to Enedis’ talent pool.
"This has been a very positive outcome, as we've seen a satisfactory number of hires over the course of the two-month campaign."

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