500 applicants in 2 months

To source new candidates, Bonanza targeted profiles that matched the National Police’s criteria: athletic, involved in community service, etc.
Through this campaign, Bonanza raised awareness of police careers among more than 100,000 young people and generated 500 applicants over a two-month period.
We are continuing these sourcing efforts to meet the National Police’s staffing needs.

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Tatiana Brissot, Police Commander, DCRFPN / DZRF

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“We had thought about using social media, but we had no idea how, technically speaking, to target the audience we wanted. I went to meet with Bonanza, and we hit it off right away. They really understood our organization, our lines of work, our challenges, and our needs.”

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