Manufacturing/Construction

Eurial: Hiring Technicians in Rural Areas

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Agri-food
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5,300 employees
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Acquisition
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Support since 2022

EURIAL, a major and committed player in the dairy industry

Eurial is the dairy division of the French agri-food cooperative Agrial. Building on its cooperative values, ethical principles, and close ties with AGRIAL’s member dairy farmers, Eurial is committed to sustainable agriculture and responsible food production.

Innovate to Stand Out in a Competitive Market

The agri-food cooperative wanted to try out an innovative and differentiated recruitment approach to meet its needs for hiring candidates in high-demand fields. The goal was also to encourage recruiters to test new recruitment processes.

Eurial has focused its recruitment campaign on finding industrial maintenance technicians (M/F) in Normandy, Finistère, Poitou-Charentes, and the Grand Est region.

Violaine Dauger-Neutzner, Head of Human Resources for the Ingredients and Nutrition Division at Eurial:


“As an employer, we were looking to recruit maintenance technicians—a position in high demand—on social media platforms that we weren’t (yet) active on and didn’t know how to use effectively. Bonanza provided us with its expertise and experience to help us do just that.”

A conversion rate 2 to 5 times higher than that of traditional job sites

Using our solution, we've launched several recruitment campaigns on Facebook, Instagram, Snapchat, and TikTok.

Ultimately, Facebook proved to be the most effective platform, providing nearly 77% of the candidates. This quantitative success is also qualitative, as 82% of the registered candidates match the desired profile.

More specifically, 20% of the candidates prequalified through our solution meet an immediate need. They were either hired directly or added to Eurial’s candidate pool. The campaign was a resounding success, particularly in Normandy and Poitou-Charentes.

The conversion rate is 2 to 5 times higher than that of job sites, which is a remarkable achievement and an exceptional performance given the current job market.

"We were able to identify candidates we would never have been able to meet otherwise, and we successfully hired some of them. Mission accomplished."


If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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