Hospitality and Food Service

La Boucherie: Attracting Talent in the Restaurant Industry

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Hospitality/Food Service
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3,000 employees
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Visibility/Acquisition
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Support since 2023

La Boucherie: Attracting Talent in the Restaurant Industry and Strengthening Its Employer Brand

With its warm atmosphere and friendly spirit, La Boucherie is one of the brands firmly established in France’s restaurant scene. To support its growth and continue offering quality service at its locations, the brand had two goals: to recruit new talent in the restaurant industry and to promote its employer brand to a wide audience.

A campaign to recruit, but also to raise awareness

In partnership with Bonanza, La Boucherie has launched a digital campaign aimed at attracting qualified candidates to careers in the restaurant industry, while also enhancing its employer brand to attract talent over the long term. The idea is to highlight the work environment, career advancement opportunities, and the brand’s people-centered values.

Solid Results for a Stronger Market Presence

The campaign generated 2.4 million impressions, 14,193 clicks, and 499 applications. Of these, 259 candidates were pre-screened, demonstrating the relevance of the message. This impressive performance allows La Boucherie to strengthen its teams while reinforcing its appeal as an employer in the restaurant industry.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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