Banking/Insurance/Real Estate

CEIDF: Enhancing Customer Service

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Banking Services
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193,000 employees
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Acquisition
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Support since 2021

Caisse d’Épargne, a socially responsible bank

Since its founding in 1818, Caisse d’Epargne has supported the people of France and its regions in their projects and has played a major role in the country’s economic and social life. As a cooperative bank whose capital is 100% owned by its members, Caisse d’Epargne innovates every day to serve all its customers: individuals, professionals, businesses, social and solidarity economy organizations, institutional clients, local governments, and associations.

Rethinking Your Approach to Candidates

Bonanza has been supporting Caisse d’Épargne IDF with its recruitment needs for nearly two years. The group is experiencing strong growth and therefore needs to hire a large number of customer service representatives throughout the Île-de-France region. To set itself apart from its competitors, CEIDF has turned to social media to innovate its recruitment approach and reach passive job seekers, who account for more than 70% of the market.

‍‍‍Teddy BISSON, Head of HR Development at Caisse d'Epargne Ile-de-France:

“Bonanza allows us to reach out to a pool of potential candidates; the company reaches out to them, rather than relying solely on them to find our job postings and apply.”

50% conversion rate

To address this need, we launched several recruitment campaigns on Facebook, Instagram, Snapchat, TikTok, and Twitter. Thanks to our technology solution, which optimizes ad placement and the pre-qualification funnel, we generated a significant number of qualified applications that met the recruiters’ requirements. In fact, 50% of the candidates were converted and engaged in the recruitment process.

“The tool targets candidates who are keeping an eye on the job market and prevents us from overwhelming all of our subscribers with recruitment messages. We’ve made three hires since September, and about twenty interviews are scheduled.”

To date, more than 30 sales professionals have been hired to meet their needs in the Paris region.

Other campaigns for the Normandy, Rhône-Alpes, and Greater West regions—among others—are currently underway. If you’d like to learn more, please feel free to contact us here.

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