More than 5 million talented individuals reached

By partnering with Bonanza, L'Oréal was able to launch impactful social media campaigns that yielded significant results. In total, these initiatives reached no fewer than 5 million potential candidates, thereby capturing the attention of a broad and diverse audience.

In addition, these campaigns generated a significant number of unique clicks, reaching the 60,000-click mark. These figures demonstrate the effectiveness of the strategies L'Oréal has implemented to promote its work-study career opportunities to students.

Thanks to this strategic approach, L'Oréal has not only expanded its reach but also fostered genuine engagement among students, who were drawn to the originality and creativity of the campaigns. These metrics demonstrate the positive impact of the collaboration between L'Oréal and Bonanza, as well as the company's ability to stand out as an employer of choice on social media.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.