Accounting

OEC: Promoting Careers in Finance

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Accounting
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200,000 employees
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Visibility
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Support since 2020

OEC: Promoting careers in finance and attracting new talent‍

For several years now, the Order of Certified Public Accountants (OEC) has been committed to raising public awareness of the richness and diversity of careers in the accounting field. With the goal of making the profession more attractive, the OEC regularly conducts campaigns, particularly targeting students and job seekers. In response to the sector’s growing needs, the Order also encourages the recruitment of individuals exploring career options, those seeking a career change, and experienced accountants looking to transition into the field of public accounting.

Inform, recruit, and strengthen the employer brand

In partnership with Bonanza for over four years, the OEC has launched an ambitious campaign aimed at recruiting accountants while educating younger generations about the opportunities available in finance and accounting careers. This initiative also sought to build a strong employer brand and direct target audiences to the B.Bigger and Un Job Qui Compte websites.

Widespread visibility for tangible results

The campaigns received widespread exposure, with 10 million impressions, 65,666 clicks, and a click-through rate of 0.65%. Thanks to a well-thought-out content strategy, the OEC was able to reach both professionals seeking concrete opportunities and students curious to discover the career prospects offered by the profession. This long-term collaboration with Bonanza is part of an ongoing effort to promote careers in finance and accounting throughout the country.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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