Manufacturing/Construction

Agromousquetaires: Attracting the Right Candidates

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Manufacturing/Construction
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11,000 employees
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Acquisition/Visibility
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Support since 2024

Agromousquetaires: Attracting the Right Talent to Support Brittany’s Agri-Food Industry

A major player in France’s agri-food sector, Agromousquetaires comprises 59 production facilities spread throughout the country. With its six areas of expertise—beef, pork, plant-based products, seafood, flavors, and Agrom Services—the group embodies an integrated, local, and socially responsible industrial model. In Brittany, a key region for the group’s operations, the need to strengthen its industrial teams had become a priority.

Targeting local talent to support production hubs

To achieve this goal, Agromousquetaires launched a recruitment campaign in partnership with Bonanza, aimed at reaching qualified candidates in the agri-food industry who live close to its production sites in Brittany. The open positions included maintenance technicians, area managers, order pickers, and production line operators. The goal: to attract motivated candidates who are ready to commit to a local, diversified, and forward-looking industry.

A large-scale campaign to support strategic recruitment

Thanks to widespread exposure, the campaign generated 2.5 million impressions, 9,381 clicks, and 781 applications. Of these candidates, 161 were pre-screened to join the various Agromousquetaires divisions. This successful initiative addressed highly localized recruitment challenges while promoting careers in the agri-food industry to local talent.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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