Retail/Mass Merchandising

Carrefour: Recruiting Future Franchisees

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Distributor
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321,000 employees
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Acquisition / Visibility
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Support since 2022

Carrefour has been a pioneer in the food retail industry for 60 years and is a major player in the global food transition.

Carrefour is currently developing a variety of formats and channels: hypermarkets offering a broad selection of products at the best prices; supermarkets, the standard format for groceries; neighborhood stores focused on service and convenience; cash-and-carry stores for professionals; and curbside pickup and e-commerce to meet evolving customer expectations. With a presence in more than 30 countries and 12,300 stores, the group employs more than 321,000 people and serves 105 million customers worldwide.

A campaign with immediate impact

Carrefour is looking for candidates with an entrepreneurial spirit to manage its franchises in France.

The company is looking for dedicated retailers who are driven by the values of community engagement, with whom we can envision the future of retail—a retail experience that is welcoming, healthy, and connected, and that embodies the ambition of a food transition for everyone.

For the past two years, the group has been working with Bonanza to source candidates on social media. These campaigns have enabled the Carrefour Group to expand its reach and connect with candidates it was unable to attract through traditional recruitment methods by going directly to platforms such as Facebook, Instagram, TikTok, Twitter, and Snapchat using the Bonanza solution‍.

Charlotte Arzur, Franchise Communications Manager at Carrefour

“The feedback we’ve received from our recruiters across France has been positive! Compared to our traditional recruitment methods, Bonanza brings in a wide variety of motivated and interesting candidates.”

Nearly 700 prequalified aspiring entrepreneurs

Over the past two years, more than 4.4 million job seekers across France have been introduced to the Carrefour franchise concept. With a click-through rate of 2.25%, the ads—specifically designed for social media—have proven to be highly effective, enabling the group to enhance its employer brand while attracting a large number of talented candidates.

This initiative has already attracted nearly 700 prequalified and highly motivated candidates from all over France.

If you'd like to learn more about Bonanza and our targeted social media recruitment campaigns, you can request a free demo here.

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